Public Relations Writing
In Summer 2025, I enrolled in a public relations writing course where I served as a hypothetical PR professional for WHOOP. These materials were developed for educational purposes. The following information is not intended to be factual but is part of a class writing assignment in the S.I. Newhouse School of Public Communications at Syracuse University. All information is intended to be sourced appropriately.
Audience Persona for WHOOP
News Release for WHOOP's 13th Anniversary Event
Fact Sheet: Introducing a hypothetical event for the celebration of WHOOP's 13th anniversary
Media Pitch: Includes a media contact list and a drafted email for the hypothetical leadership seminar
Current DEIA Initiatives: Showcases WHOOP's current DEIA initiatives and a hypothetical CSR campaign that aligns with their mission to enhance the health and well-being of its users.
PESO Model: potential media advertisements applied to WHOOP's hypothetical event
*Images created using AI
Email Campaign: Includes a hypothetical partnership with The Hidden Opponent, to support athlete mental health
This next section of work is based on a hypothetical scenario:
Pastabilities in Syracuse, NY, is aiming to set a new Guinness World Record by creating the largest lasagna ever made. The media briefing for this event was scheduled for July 29, 2025, at 9 a.m.
In collaboration with two classmates, we delivered a media briefing presentation, where I portrayed Karen Belcher, President and CEO of The Food Bank of Central New York. My presentation talking points are included at the end of this document.