Resume
Abigail Lee
Experience
Public Relations Intern, Syracuse, NY
Visions Federal Credit Union | May 2026 - July 2026
• Conducted consumer behavior research and analyzed student demographic and foot-traffic data to inform the marketing strategy for the new Syracuse University-area branch opening in 2026
• Produced blog posts, press releases and social media content supporting the “Anti-Hunger Games” campaign, an internal effort to connect and motivate staff across multiple states to help combat food insecurity in their community through volunteerism, donations and corporate food drives
• Collaborate with cross-functional marketing teams on branding, sponsorship and event planning and execution, such as “4 on the 4th,” a four-mile race in downtown Binghamton that grew in participation by nearly 300 attendees this year
Student Program Assistant, Online Graduate Programs Office, Syracuse, NY
S.I. Newhouse School of Public Communications | August 2025 - Present
• Planned and helped execute the Fall 2025 Newhouse immersive experience for 45 online master’s students and the Newhouse Master’s Program Open House for 30 students, ensuring seamless scheduling and managing on-site logistics
• Built and managed the Newhouse Online Instagram and LinkedIn accounts, using engagement metrics to shape a content strategy that doubled in followers in two months
• Represented Newhouse Masters Programs on student panels and at four networking events, reaching over 100 perspective students, to welcome admitted applicants and answer program related questions
Crisis Communications Course, Syracuse, NY
S.I. Newhouse School of Public Communications | Spring 2026
• Developed a full 18-page Crisis Management Plan for Peloton covering seven potential crisis scenarios and response strategies, past crisis evaluations, talking points, key contacts and proactive recommendations
• Wrote four blog posts analyzing crisis response strategies and media reactions across various organizations
• Monitored high-profile corporate news and crisis situations across multiple industries to inform response strategy insights
Group Fitness Instructor, Syracuse, NY
Syracuse University’s Barnes Center at the Arch | January 2022 – May 2026
• Designed and instructed strength-based fitness classes centered on squats, deadlifts, bench presses, and rows, building participant’s confidence and foundational lifting skills
• Led four weekly 50-minute classes for groups of 8-12 participants, maintaining strong retention rates through real-time coaching, form corrections, and an encouraging class environment
• Developed and launched the Learn to Lift clinic in 2023, creating the full curriculum and coordinating with personal trainers to deliver a program that has since become a recurring offering at the Barnes Center
Residential Intern, Syracuse, NY
Helio Health Inc. | May 2024- May 2025
• Coordinated medical appointments and transportation across multiple healthcare providers and external partners, ensuring continuity of care for 35 residents and reducing missed-appointment rates
• Advocated for resident health and well-being by helping individuals articulate concerns, navigate care recommendations, strengthening their ability to engage with treatment plans and access support services
• Supervised the self-administration of prescribed medication for 30 residents in accordance with Medical Administration Records, maintaining full compliance and fostering a supportive environment that encouraged medication adherence
Sales Associate, Camillus, NY
HOTWORX | May 2024- August 2024
• ·Designed and produced five weekly social media posts for Instagram and TikTok to support member recruitment goals and increase brand visibility
• Increased membership enrollment through strategic sales, effective onboarding, and consistent member engagement
• Advanced recruitment and brand awareness by coordinating outreach initiatives and representing the studio at events
Skills
Software: Microsoft Office, Adobe Illustrator, Adobe Lightroom, Adobe InDesign, Adobe Photoshop, Adobe Express, Adobe Premiere Pro, Muck Rack, Brandwatch, Canva, Figma, Cision, Google Analytics, Google Workspace, AI Tools, Sprout Social
Social Media: TTikTok, Instagram, Facebook, Bluesky, X, Pinterest, Substack, Reddit
Writing: AP Writing Style, Fiction and Non-fiction Writing, Press and News Releases, Email Campaigns, Op-eds, Blog Posts
Certifications: CPR and AED, Group Fitness Instructor, Google Analytics, Hubspot SEO
Education
Master of Science Public Relations, Syracuse University
S.I. Newhouse School of Public Communications | May 2026
Student Program Assistant for the Online Graduate Programs | Group Fitness Instructor
GPA: 3.91/4.00
Bachelor of Science Psychology, Syracuse University
College of Arts and Sciences | May 2025
Minor: Sports Management | Eight-time Dean's List Recipient| Dean's Scholarship | Member of the Pi Chapter of Phi Sigma Sigma at Syracuse University | Partner and Volunteer at Special Olympics International | Buddy and Club Member of the Best Buddies International
GPA: 3.8/4.0